Rado, a globally recognised Swiss watch brand that traces its roots to 1917, is famous for its innovative design and visionary use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
With an unwavering pioneering spirit and a genuine desire for technical innovation, Rado has never restricted itself to a single class of materials in watchmaking. No wonder. After all, Rado was the first watchmaker to explore the fields of ceramics and composite ceramics and bring them into the watch industry. Many have followed in our footsteps since then. We are proud to continue to pave the way with material innovations that set new standards and push the boundaries.
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