Louis Erard empowers those who dare to defy the status quo to own true craftsmanship.

Louis Erard disrupts the status quo, making artisanal craftsmanship accessible. Its artistic crafts timepieces defy tradition with a contemporary edge, shaped by boundary-breaking artisans. Since 1929, independence has fueled their fire, inspired by the untamed spirit of the Swiss jura and building upon the iconic regulators and mechanical watches. Under Manuel Emch’s leadership, Louis Erard prioritizes innovation over conformity and lasting excellence over rapid growth, forging a new path in watchmaking. Collaborating with visionaries such as Alain Silberstein, Olivier Mosset, and Sylvie Fleury, the brand transcends artistic boundaries, seizing and playing with new codes to design timepieces disrupting the very essence of time itself.