In 2006 Hublot became the very first luxury watch brand to enter the football world as a sponsor. Naturally, they chose the Swiss football team and the brand’s relationship with the sport has grown stronger and stronger ever since. From becoming the official timekeeper for several events under the FIFA World Cup and UEFA EURO (amongst others) to acquiring several superstars (such as Kylian Mbappé) from the sport as its ambassadors, Hublot’s love of football has formed a strong bond between the brand and game.