Since its beginning in 2002, De Bethune has demonstrated an original approach to classic watchmaking. The brand’s vision of doing not more, but better has led the brand to produce timepieces of exceptional aesthetic, elegance and intelligence.

De Bethune is an independent Swiss watch manufacturer located in L’Auberson, in the Jura mountain pastures of the canton of Vaud, Switzerland. Here, around 30 employees—including watchmakers, engineers, developer-designers, micromechanical engineers, polishers, and decorators—focus firmly on the research and development of technical and aesthetic innovations, in the spirit of the great 18th-century master watchmakers.

When the first DB28 was launched in 2010, De Bethune’s vision was to present a watch with a unique identity and a resolutely futuristic interpretation of the art of watchmaking. Its distinctive case shape and the crown positioned at 12 o’clock, inspired by pocket watches, are just some of the hallmarks of the contemporary aesthetic unique to De Bethune. This watch also introduced De Bethune’s innovative and patented floating lugs, designed to significantly enhance comfort, demonstrating their self-evident purpose. Since then, the DB28 has continued to embody the past, present, and future of watchmaking culture through its various iterations.