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TUDOR Inaugurates New Boutique at Queensbay Mall, Penang
04 Oct 2024 · 2 min read

The Hour Glass and TUDOR have forged a strong partnership, establishing official TUDOR Boutiques throughout Southeast Asia. Now, the brand is excited to expand its presence northward to Penang Island, renowned as the nation’s food capital.


TUDOR’s first official boutique in Penang has opened its doors at Queensbay Mall, marking an exciting new chapter in this prime location. Located in Bayan Lepas on the island's eastern side, Queensbay Mall is known as a premier shopping mall, offering something for everyone in one ideal location.

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The TUDOR Pro Cycling Team were in attendance during the boutique inauguration

The TUDOR Boutique at Queensbay Mall will officially open its doors on 8 October 2024. To celebrate this grand launch, the TUDOR Pro Cycling Team will make a special appearance following their participation in Le Tour de Langkawi 2024. The team will be sporting the Pelagos FXD Chrono “Cycling Edition,” a watch engineered in collaboration with the TUDOR Pro Cycling Team.

"We are thrilled to celebrate our enduring partnership with TUDOR, a brand synonymous with precision and daring innovation. Introducing the first TUDOR boutique to Penang is a momentous occasion, allowing us to offer our esteemed customers a deeper connection to the brand. The presence of the TUDOR Pro Cycling Team adds an exciting energy to this unveiling, showcasing the dynamic spirit of TUDOR within this beautifully curated space.
SK Teh - General Manager of Watches of Switzerland, a subsidiary of The Hour Glass

Located on the ground floor, the TUDOR Boutique is situated at the Central Atrium of the mall right next to Watches of Switzerland. TUDOR will also be hosting a virtual cycling experience from 4 – 13 October in conjunction with the grand opening of its first boutique in Penang.

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Come experience the Pelagos FXD Chrono "Cycling Edition" alongside other collections at the newly opened TUDOR boutique
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The TUDOR Pro Cycling Team riders taking part in the virtual Crans Montana route

Visitors can take on the exhilarating Crans Montana route, specially designed for TUDOR, and experience the thrill of racing firsthand. Power through the final 300 meters of the race and walk away with a TUDOR cycling cuff and cap.


Inside the boutique, guests can explore a variety of collections, including the TUDOR Pelagos FXD Chrono “Cycling Edition”, the official watch of the TUDOR Pro Cycling Team. Join us for the grand launch on October 8, for an opportunity to take a photo with the athletes — Arvid de Kleijn, Maikel Zijlaard, Rick Pluimers, and Sebastian Changizi — at 5 pm!

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