In the world of fine watchmaking, Piaget has always stood as a name synonymous with style and artistic expression. Piaget has expanded its influence beyond traditional watchmaking, engaging with art and fashion in ways that transcend the ordinary throughout its storied history. One of its most iconic collaborations was with Andy Warhol, the pop art visionary whose work challenged the boundaries of popular culture and high art.
Warhol, known for his provocative take on consumerism and fame, was more than a casual observer of time; he appreciated its place in both art and life. His personal collection of Piaget watches reflected this, showcasing diverse designs that spoke to his eclectic aesthetic. For Warhol, watches were more than functional accessories—they were symbols of personal identity and statements of style.
His connection to Piaget went beyond ownership, embodying a mutual admiration that can still be felt in Piaget’s creations today. This legacy is celebrated in Piaget’s series of watches that pay homage to the Warhol era, each crafted with an understanding of Warhol’s artistic ethos and Piaget’s dedication to precision.