The evolution of timekeeping is a testament to humanity’s relentless pursuit of precision and artistry. In The Persistence of Time, The Hour Glass presents an evocative cinematic journey that explores the milestones of horology—from early mechanical breakthroughs in the 18th and 19th centuries to the contemporary independent artisanal watchmakers of today. Premiering on 19th March 2025, this film not only traces the lineage of artisanal watchmaking but also examines the enduring spirit of those who continue to shape its future.

Filmed against the backdrop of IAMWATCH 2024, The Persistence of Time serves as a confluence of three key initiatives championed by The Hour Glass. IAMWATCH provided a dedicated platform for dialogue between independent makers and collectors, fostering a deeper appreciation of horology’s artistic and technical dimensions. The Lives of Artists, a film series produced by The Hour Glass, further enriched this discourse by chronicling the journeys of master watchmakers. Meanwhile, The Persistence of Memory, an online viewing room, marked 50 years of independent watchmaking through a digital archive of time-honoured creations. This latest film weaves together these initiatives, offering a reflective and thought-provoking exploration of history, craft, innovation, heritage, and the philosophy of time.

Featuring insights from some of the most respected voices in the industry—including Alex Ghotbi, Aurel Bacs, David Rooney, Felix Baumgartner, Firmin Li, Jean Arnault, Kari Voutilainen, Maximilian Büsser, Michael Tay, Rémy Cools, Rexhep Rexhepi, Su Jia Xian, and Wei Koh—the film examines how independent watchmaking continues to redefine the boundaries of craftsmanship. It delves into the forces that shape this intricate world, contemplating how time itself becomes both a medium and an inspiration for creative expression.

Expanding on the commitment of The Hour Glass to fostering watch culture, The Persistence of Time builds upon the narrative established by The Lives of Artists, which has previously showcased visionaries like Rexhep Rexhepi, Sir David Adjaye, Oki Sato, and Marc Newson. Through these cinematic explorations, The Hour Glass continues to bridge horology with the wider worlds of art and design, reinforcing its role as a champion of independent watchmaking.